Overview
PlutoPay allows anyone to shop, transfer money, and more without a debit or credit card or the need to visit a physical bank or store. You can also send money to contacts and read insights on finance.
Target Audience:
The minimum age demographics for this app is 16-18, mid-high school students who want to save money for their goals. The target age range is young to mid adults (18-40) because often in this time there are big events/expenses in their lives such as college, buying a car, purchasing a house, or getting married. The upper range is up to 65+ who can still want to use their phone to send money.
Younger generations can use the app for determining the goal and save money, but would mainly use it as transferring money to friends or using it at storesYoung adults might want to use it more to set goals for paying off debt and setting goals for bigger purchases, further developing them for adulthood.Adults might want to use it for an easy way of keeping tabs on bills, expenses, and budgeting Seniors might want to keep track of their available spending and help their children and grandchildren to save money for their created goals.
Challenge:
The user needs a way to simply and efficiently navigate and manage a multitude of different currencies and finances while having effective security measures because the user will be able to use this banking app for any purchasing from online to in-person. We will know this to be true when we see stores/e-commerce having availability to the app along with increases of downloads of the banking app.
Possible Problems:
Onboarding with adding banking information to pull money from and creating a main source for the output
Linking multiple accounts which you will have access to spending summaries, monthly bills, and payment planning. (organization)
Simplifying the navigation within the app
Possible Solutions:
Allowing an option like a wallet where they can store various card credentials. Creating an easier connection. Similar to Apple Pay or Google Pay, but also being able to view account summaries and set up autopay for certain expenses.
Creating the user interface to be minimalistic and neatly arranged by account in order to be usable by any experienced or inexperienced app user.
Having a fingerprint or face recognition as well as a pin code to access their account, for security measures
Risk:
The primary risk for this app is not providing trust to the user. It may seem like a risk to the user if all the financial information is located all in one app. Another issue regarding trust is there are a lot of big names such as, Google, PayPal, Apple, etc. So people might want to pick those companies' products for sending money.
More and more applications turn their way to social interaction while sending money, Venmo is the biggest example of that. Another point here is that the Google Wallet app is re-designed to focus more on friend or family transactions, which relies on social messaging as well.
Research
Competitor Analysis:
Defining Our User:
User Stories
Login-Sign-up
- As a user, I want to create an account so that I can save and store my information
- As a user, I want the login process to be secured so that I know my information is being protected
Onboarding / Tutorial page
- As a user, I want to create an account so that I can save and store my information
Linking your card and bank accounts to your account
- As a user, I want to secure my banking information on my account so that I can view all my information on one page
Setting financial goals
- As a user, I want to receive updates on my spending so that I can track my financial goals
Viewing spending summaries
- As a user, I want to view detailed summaries on my banking accounts so that I can know how my money is being spent
Progress of your goals
- As a user, I want to check my progress on goals so that I know I’m on track of where I want to be
Contact of Friend List
- As a user, I want to access a contact list so that I can easily transfer or request money to that individual or group
Sending and receiving money
- As a user, I want to be able send or receive money so that I can do everything I need to financially from one product.
Messanger
- As a user, I want to be able send a message to a contact when transferring money so that I can let the contact know and keep for my own records what the transfer is for.
Admin area
- As a user, I want to be able accessing my profile so that I can edit any personal information about myself and my account.
Verifying that user is 18+ for approval
- As a parent, I want to be able to verify that the user is of a responsible age if not receive that approval from an adult so that the user does not make irresponsible decisions with their money.
User Persona
Ideation
Card Sorting Results:
Framework:
Design Patterns for Mobile and Desktop:
Preference Testing
A/B Testing
Test Objective
To determine which sign-up screen is more clear and attractive to participants.
Methodology
Preference Test was conducted using Usability Hub. 11 participants took the test and were asked to choose which of the two sign-up screens they preferred.
Insights
The test results showed favor to screen B. 8/11 chose "Screen B", which means73% of the participants responded they preferred it. Most of them said that the design of "Screen B" was cleaner and more pleasant to the eye. This significant difference in results helps me to confidently conclude that the design of "Screen B" is superior. I will update "Screen B" based on the comments.
Usability Testing
For another usability test, we gave six participants scenarios in which to complete three different tasks. We encouraged them to answer all questions honestly and to the best of their ability. After participants completed the tasks, we had a debrief with them about what worked well, what didn’t, and what they would have liked to have seen.
Task 1: Access your bank account information
Example: Imagine you walk to a boba smoothie shop and order your drink, handing the cashier your card, he hands it back to you saying the card is declined. You need to check your account information. Show me by using the prototype what would you do?
Task 2: Create and set your first goal
Example: You need to start saving for a new car, and you need to know how much you will have to save weekly in order to purchase the car within 2 months. You decided to add this goal on the app, show me the steps that you will take.
Task 3: Searching for an article.
Example: You want to expand your knowledge on small steps to budgeting. Later you decided to read more about this topic, you searched for a desired article to help with your learning. Share with me the steps for this task.
Results
For the majority of the test, users were able to complete each task and described them to be fairly easy. The main issues resulted from Task 3, which were simple to moderate issues to resolve, such as adding video tabs for learning tips on finance, and implementing a chat function in order to connect with friends. We also received a lot of other valuable feedback that we were quickly able to implement in our final prototype.
High-Fidelity Wireframes:
